Caribbean Travel Marketplace presents: Tourism Pulse (April 30 & May 3)

Market Update

Tourism Pulse are briefings providing destination insights to buyers, market updates to suppliers and industry outlook sessions giving you information to help you prepare for the business appointments at Marketplace.

9:00am ET/12:30pm GMT

Industry Outlook Session

Join us for a Two-Part Series: April 30^th & May 3^rd

• Providing the Latest Data and Insights to Help Guide Your Recovery Strategies
• Forecasting Who’s Traveling, From Where, Where To, and Why
• Understanding Shifts in Traveler Behaviors, Interests, Search, Booking and Spending Patterns
• Preparing You to Market Your Destination and Business

This is a great recovery primer, particularly for those attending Caribbean Travel Marketplace.

Topics & Speakers:

• Traveler Insights – Chris Davidson, Executive Vice President, MMGY Global
• Spending Insights – Andreas Spycher, Principal, MasterCard Data and Services; David Klippenstein, Senior Managing Consultant, MasterCard
• Search Insights – TBA
• US and Canadian Traveler Insights – Travelzoo Representative

10:30am ET/2:30pm GMT

Market Update: Central-Latin America

11:00am ET/3:00pm GMT

Market Update: Benelux/Germany/Swiss

11:30am ET/3:30pm GMT

Market Update: Canada

Caribbean Travel Marketplace presents: Digital Marketing Masterclasses

Consumers have become savvier in how they book their holidays with industry research showing that now more consumers are booking directly with properties. As a result, we are launching a series of 3 Digital Marketing Masterclasses that will provide you with practical tools to better understand how to increase your share of direct bookings and how can this channel complement your wholesale business.

FREE For 2021 CHTA Members and Caribbean Travel Marketplace (CTM) Attendees – Must Use the Provided Promo Code via Email to Receive FREE Pricing

Non 2021 CHTA Members/CTM Attendees – $59 Per Workshop

10:00am ET/2:00pm GMT

Metasearch: What Hotels Get Wrong

From Google’s new ‘free booking links’ to OTAs undercutting your direct rate, there’s always something new to learn when it comes to metasearch. In this interactive workshop, Charlie Osmond will be joined by Senior Product Manager for Metasearch, Jon Hickford, to answer all your questions and provide the data, tools and resources you need to capture demand for your hotel.

What you’ll learn:

• The essential elements of a metasearch strategy in 2021
• How COVID-19 has changed digital marketing (and how you can adapt)
• The impact of Google’s new ‘free hotel booking links’
• How to avoid common mistakes that cost you money on meta
• What you can do today to set yourself up for summer success.

**Each appointment is 15 minutes

8:30AM – 9:00AM ET

Opening Celebration

Event Location: Auditorium

9:00AM – 11:07AM ET

Business Appointments

Event Location: Appointments

11:07AM – 11:37AM ET

Networking – Hosted by the Bahamas Ministry of Tourism, Caribbean Hotel & Tourism Association, Interval International, Navis, Travelzoo, and the U.S. Virgin Islands

Event Location: Networking Floor Lounge

Special Event Hosted by the Bahamas Ministry of Tourism – Hip to Hop Through The Bahamas

11:38AM – 12:25PM ET

Business Appointments

Event Location: Appointments

12:25PM – 12:59PM ET

Lunch Hosted by Bahamas Ministry of Tourism – Join us for “Walk & Talk with A Bahamian: Highlighting Wellness”

Event Location: Auditorium

1:00PM – 3:23PM ET

Business Appointments

Event Location: Appointments

3:23PM – 5:00PM ET

Selling Floor – Visit kiosk holders for additional appointments and information sharing

Event Location: Selling Floor

5:00PM – 5:30PM ET

Marketplace Roundup – Join us for a casual discussion where Marketplace attendees share insights from the happenings of the day

Event Location: Auditorium

**Each appointment is 15 minutes

8:20AM – 8:30AM ET

New to Schedule – Kickstarter Session

Event Location: Auditorium

8:30AM – 9:00AM ET

Selling Floor – Visit kiosk holders for additional appointments and information sharing

Event Location: Selling Floor

9:00AM – 9:30AM ET

Networking – Hosted by the Bahamas Ministry of Tourism, Caribbean Hotel & Tourism Association, Interval International, Navis, Travelzoo, and the U.S. Virgin Islands

Event Location: Networking Floor Lounge

Special Event Hosted by the Nassau Paradise Island Promotion Board – Paradise
Island: It’s Called Paradise for a Reason

9:30AM – 11:05AM ET

Business Appointments

Event Location: Appointments

11:05AM – 11:35AM ET

Networking – Hosted by the Bahamas Ministry of Tourism, Caribbean Hotel & Tourism Association, Interval International, Navis, Travelzoo, and the U.S. Virgin Islands

Event Location: Networking Floor Lounge

Special Events:

• Hosted by Bahama Out Islands Promotion Board – 100% Unspoiled: Why
  you would want to look beyond us is beyond us!
• Hosted by Navis – Beyond Survival: How to make the most of demand spikes
  for long-term success
• Hosted by Travelzoo – Coffee & A Case Study – Attendees will be entered for a
  chance to win a $100 gift card

11:36AM – 12:39PM ET

Business Appointments

Event Location: Appointments

12:39PM – 1:09PM ET

Lunch Hosted by The U.S. Virgin Islands: “Cultural & Culinary Traditions of the U.S. Virgin Islands”

Event Location: Auditorium

1:10PM – 3:17PM ET

Business Appointments

Event Location: Appointments

3:17PM – 5:00PM ET

Selling Floor – Visit kiosk holders for additional appointments and information sharing

Event Location: Selling Floor

5:00PM – 5:30PM ET

Marketplace Roundup – Join us for a casual discussion where Marketplace attendees share insights from the happenings of the day

Event Location: Auditorium

**Each appointment is 15 minutes

8:20AM – 8:30AM ET

New to Schedule – Kickstarter Session

Event Location: Auditorium

8:30AM – 9:00AM ET

Selling Floor – Visit kiosk holders for additional appointments and information sharing

Event Location: Selling Floor

9:00AM – 9:30AM ET

Networking – Hosted by the Bahamas Ministry of Tourism, Caribbean Hotel & Tourism Association, Interval International, Navis, Travelzoo, and the U.S. Virgin Islands

Event Location: Networking Floor Lounge

Special Event Hosted by Grand Bahama Island Tourism Board – Let’s Catch Up:
Meet Grand Bahama Ambassadors

9:30AM – 11:05AM ET

Business Appointments

Event Location: Appointments

11:05AM – 11:35AM ET

Networking – Hosted by the Bahamas Ministry of Tourism, Caribbean Hotel & Tourism Association, Interval International, Navis, Travelzoo, and the U.S. Virgin Islands

Event Location: Networking Floor Lounge

Special Event Hosted by Nassau Paradise Island Promotion Board – Nassau:
Little Island, Big City

11:36AM – 12:39PM ET

Business Appointments

Event Location: Appointments

12:39PM – 1:09PM ET

Lunch

1:10PM – 3:17PM ET

Business Appointments

Event Location: Appointments

3:17PM – 5:00PM ET

Selling Floor – Visit kiosk holders for additional appointments and information sharing

Event Location: Selling Floor

5:00PM – 5:30PM ET

Marketplace Roundup – Join us for a casual discussion where Marketplace attendees share insights from the happenings of the day

Event Location: Auditorium

Caribbean Travel Marketplace presents: Digital Marketing Masterclasses

Consumers have become savvier in how they book their holidays with industry research showing that now more consumers are booking directly with properties. As a result, we are launching a series of 3 Digital Marketing Masterclasses that will provide you with practical tools to better understand how to increase your share of direct bookings and how can this channel complement your wholesale business.

FREE For 2021 CHTA Members and Caribbean Travel Marketplace (CTM) Attendees – Must Use the Provided Promo Code via Email to Receive FREE Pricing

Non 2021 CHTA Members/CTM Attendees – $59 Per Workshop

10:00am ET/2:00pm GMT

Digital Media, Beyond the Basics

Many hotels running Digital Media campaigns are unclear of some of the detail behind Digital Media strategy and the more technical side of the reports they receive. This Masterclass aims to clarify some of those aspects and to assist in positioning hotels to drive more Direct Bookings. As bookings pick up during recovery, how do you make a difference?

• Balancing campaign scale and ROAS
• Understanding the impact of Measurement and Attribution
• How to leverage your Data for better performance

Caribbean Travel Marketplace presents: Digital Marketing Masterclasses

Consumers have become savvier in how they book their holidays with industry research showing that now more consumers are booking directly with properties. As a result, we are launching a series of 3 Digital Marketing Masterclasses that will provide you with practical tools to better understand how to increase your share of direct bookings and how can this channel complement your wholesale business.

FREE For 2021 CHTA Members and Caribbean Travel Marketplace (CTM) Attendees – Must Use the Provided Promo Code via Email to Receive FREE Pricing

Non 2021 CHTA Members/CTM Attendees – $59 Per Workshop

10:00am ET/2:00pm GMT

How to Optimize Your Mobile Booking Experience

When was the last time you tested your mobile booking experience?
For many hoteliers, the answer is ‘not recently enough’.

Mobile now accounts for more than 50% of all booking engine searches, but mobile bookings are lagging far behind. So what do guests want from your mobile website? And how can you improve the experience to win the booking?

Join Triptease’s Direct Booking Coach, Anastasia Novak, and Senior Product Designer and UX expert, Chimmy Kalu, in this workshop to discover:

• Why COVID-19 means more guests are booking on mobile
• How to use Google’s tools to run a test of your mobile site – and how to improve your score
• What a high-performing mobile booking experience looks like
• Actionable steps you can take to boost your hotel’s performance on mobile