Caribbean Travel Marketplace presents:

Digital Marketing Masterclasses (May 6, 20 & 25)

FREE For 2021 CHTA Members & Caribbean Travel Marketplace (CTM) Registered Companies – Must Use the Provided Promo Code Found via Email or in your Confirmation Registration Email to Receive FREE Pricing

Non 2021 CHTA Members/CTM Attendees – $59 Per Workshop

Consumers have become savvier in how they book their holidays with industry research showing that now more consumers are booking directly with properties. As a result, we are launching a series of 3 Digital Marketing Masterclasses that will provide you with practical tools to better understand how to increase your share of direct bookings and how can this channel complement your wholesale business.

Issues signing in to receive the free or discounted fees? Email information@caribbeanhotelandtourism.com

Please scroll down to view each Masterclass description, date and time. To register for select individual Masterclasses, please go to their individual registration pages found below.

To register for all three Digital Marketing Masterclasses at once, please click the blue button below.

May 6, 2021 10:00am ET/2:00pm GMT

1 Hour Masterclass

Metasearch: What Hotels Get Wrong

From Google’s new ‘free booking links’ to OTAs undercutting your direct rate, there’s always something new to learn when it comes to metasearch. In this interactive workshop, Charlie Osmond will be joined by Senior Product Manager for Metasearch, Jon Hickford, to answer all your questions and provide the data, tools and resources you need to capture demand for your hotel.

What you’ll learn:

  • The essential elements of a metasearch strategy in 2021
  • How COVID-19 has changed digital marketing (and how you can adapt)
  • The impact of Google’s new ‘free hotel booking links’
  • How to avoid common mistakes that cost you money on meta
  • What you can do today to set yourself up for summer success.

May 20, 2021 10:00am ET/2:00pm GMT

1 Hour Masterclass

Digital Media, Beyond the Basics

Many hotels running Digital Media campaigns are unclear of some of the detail behind Digital Media strategy and the more technical side of the reports they receive. This Masterclass aims to clarify some of those aspects and to assist in positioning hotels to drive more Direct Bookings. As bookings pick up during recovery, how do you make a difference?

  • Balancing campaign scale and ROAS
  • Understanding the impact of Measurement and Attribution
  • How to leverage your Data for better performance

May 25, 2021 10:00am ET/2:00pm GMT

1 Hour Masterclass

How to Optimize Your Mobile Booking Experience

When was the last time you tested your mobile booking experience?
For many hoteliers, the answer is ‘not recently enough’.

Mobile now accounts for more than 50% of all booking engine searches, but mobile bookings are lagging far behind. So what do guests want from your mobile website? And how can you improve the experience to win the booking?

Join Triptease’s Direct Booking Coach, Anastasia Novak, and Senior Product Designer and UX expert, Chimmy Kalu, in this workshop to discover:

  • Why COVID-19 means more guests are booking on mobile
  • How to use Google’s tools to run a test of your mobile site – and how to improve your score
  • What a high-performing mobile booking experience looks like
  • Actionable steps you can take to boost your hotel’s performance on mobile