Hitchhike or Co-op marketing is a way for hotels to reach their new markets in a cost-effective way by partnering with complementary businesses. What should you be looking out for? What are the most powerful programs out there, and are you making the most out of them?

Moderator:                       

• Federico Moreno, Vice President Development Mexico and LATAM, AMResorts/Apple Leisure Group

Speakers:

• Jean Marc Flambert, Your Tourism Partner
• Jorge Flores, Toro Verde
• Gina Milani, Elegant Hotels
• Dean Spychalla, Valentines Resort & Marina, Harbour Island