• Location: Ash Auditorium
• Join us as we kick off CHIEF and Taste of the Caribbean, recognize our best ambassadors and welcome the new CHTA President

Opening Remarks & President’s Inauguration

Frank Comito, CEO & Director General, Caribbean Hotel and Tourism Association Patricia Affonso-Dass, President, Caribbean Hotel and Tourism Association

Keynote Session – Brand Caribbean:  Making the Magic Work for You

What is this thing we call ‘Caribbean’?  Is it a brand?  How powerful is it?  And how do you capture its spirit, enticing new guests, exciting them with lifelong memorable experiences, and giving them bragging rights to tell the world about your property, your destination and this incredible slice of paradise…..the Caribbean.

Join us for a special keynote discussion with leading marketing professionals engaging you as we roll out a new Caribbean branding concept.  We’ll take a magical trip tantalizing the senses of the visitor while exploring the wonders of our incredible region and discussing how we connect the dots between ‘brand Caribbean’ and your property.

Presentation of Industry Awards

• Caribbean Association Executive of the Year
• Caribbean Allied of the Year
• Caribbean Supervisor of the Year
• Caribbean Employee of the Year