Location: Hibiscus A

Learn how to take on a customer-centered, targeted marketing approach that matches your products and offerings to your ideal consumer interests. Transient, group, pleasure, business, couples, families, meetings, etc.  Develop new strategies to reach and sell to them all with the data you already have.

Speakers:

• Chad Church, Vice President, Client Services, STR
• Warren Ho, Title, TravelZoo
• Vivin Mur, VP, Cruise Division and Leisure Market, ADARA
• Madigan Pratt, MPA Digital